Prada Abstract
A pop up at Shoppes at Four Seasons
October 1^st – November 22^nd, 2020

(Macao, Oct. 14, 2020) – Prada, in collaboration with Shoppes at Four Seasons in Macao, presents a new pop-up project: a mesmerizing, emotionally arousing space totally designed in black and white, named 'Prada Abstract'.

From October 1^st to November 22^nd, 2020, the Shoppes at Four Seasons is the exciting location of a 42 square meter pop-up store, dedicated to a selection of clothing, bags, accessories and footwear for women.

The key concept and inspiration behind the project are the absence of colour to emphasize Prada's contemporary identity. Black and white are used for all elements: white for the floor and walls; black for the three-dimensional logo.

The black and white concept is highlighted by an immersive experience including animations portraying spectacles of nature projected onto huge LED video walls: ice breaking off the Perito Moreno glacier in Argentina, massive waterfalls, ocean waves and the jagged landscapes of Antarctica.

The iconic Prada Niches and a series of cubes are used as product display spaces, projecting the same animations of nature in sync with the walls.

To mark the opening of the pop-up store, Prada Cleo bag launched during Prada Multiple Views SS21 is available as a preview in the shades of black, white, orchid, aquamarine and silver.

Address: Shop FSK9, Level 2, Shoppes at Four Seasons, Macao SAR

Photo caption: Prada Abstract pop up at Shoppes at Four Seasons.

Photo caption: Prada Cleo Bag is exclusively available as a preview at Prada Abstract pop up.

Photo caption: Prada Nylon Jacket and Prada Nylon Skirt are available at Prada Abstract pop up.